Since everyone is speculating, the major issue with mobile is what Insites wants to address.

Publishers must understand what apps to create, how to make money off of them, and how much to charge for them. Advertisers and companies must pinpoint their target audience in order to deploy resources in the most efficient way. Investors should be aware of the genres and apps that are expanding the fastest as well as the areas where customers are actually spending their time (and money).

We need data in business to make wise judgments. The most useful mobile app insights are offered by Insites. We want as many individuals as possible to have access to this information.